PRODUCTS & LIFESTYLE

LINEAGE BOTANICA • BETSY FIELDS

 

Backstory

It would not be an overstatement to say that Betsy Fields is one of the biggest names in the hardware design world. Enter her name in Google and one is greeted with 13.5 MILLION results. She has started and lead multiple companies to exponential success.


 

Project Summary

Integrating both her textiles and apothecary, create lifestyle-centered video and photographs, setting the tone for her narrative based B-Corporation, Lineage Botanica.

 

Results

  • Accelerated growth on the web and with brick and mortar retailers

  • Assets used in advertising by retailers

  • Expanded sales in the US and Europe

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I am a seasoned veteran from the design industry, used to having a stellar team of 20-plus experts in their respective fields at my fingertips. Working with Square Productions assures me that being independent again, and working with other creatives is not going to be a stretch in regards to high quality output and professionalism. Ben is a dream, efficient, knows his craft, and respects my point of view. As a woman in a typically male dominant field this is paramount to my creative efforts manifesting.”

Betsy Fields

CEO - Lineage Botanica

Patina Farm

Project Summary

Patina Farm needed a Landing Page Video to immediately connect with visitors to their website. By focusing on a lifestyle-centric brand story, we tapped into the consumers desire for authenticity and emotional connection.

Strategy Alignment

  • Emphasis on Natural Living: Patina Farm's focus on natural fibers, colors, and designs resonates well with today's eco-conscious consumers. By highlighting this aspect in your video, you tap into the trend where people seek products that align with their values of sustainability and natural living.

  • Lifestyle Branding: By selling a lifestyle rather than just products, Patina Farm is likely to build a stronger emotional connection with its audience. This approach goes beyond the functional aspects of the products and taps into the aspirational desires of the consumer.

  • Emotional Connection: Landing page videos immediately connect with visitors. Emotional reasons often drive purchasing decisions, and by presenting a compelling and relatable story right away, we increase the chances of conversion.

  • Aligning with Consumer Values: Modern consumers often look for brands that align with their personal values. By highlighting the story and inspiration behind the products, you're not just selling items, you're inviting customers to be part of a community that shares their values.


Zandara Kennedy, Professional Drift Driver

Project Summary

Create a video and photographs that introduce professional stuntwoman turned race car driver Zandara Kennedy to sponsors so that she can realize her dream of turning pro. Trophies are hard won in motorsports. Sponsorship, IE. car parts, are a critical piece on a racers path to the top of the podium. In addition to the terrific action, we leaned into her story, and competing in what is an overwhelmingly male dominated sport.

Results!

We are absolutely thrilled to report that after picking up multiple sponsors Zandara is well on her way to becoming a full time driver!

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Tire manufacturers take notice

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Professional photographs - part of any successful media kit