HEALTHCARE

As partners in healthcare marketing, our approach transcends traditional promotion. We're committed to building trust and establishing credibility, focusing not just on advertising, but on offering real help and fostering emotional connections. The following piece showcase our commitment to emotional video that produces tangible results for our clients. Detailed case studies can be found further down the page.

The power of photography and print advertising is indeed significant. This medium can convey complex messages succinctly and powerfully. In print advertising, photography is often the central element that draws attention and communicates the brand's message.

GENESIGHT - PRINT

Project Summary

With the desire to move beyond stock photography, we were asked to create bespoke photographs that would align precisely with Agency’s advertising copy.

Results

Increased engagement and inquiry from prospective customers.
Tradeshow banners
Online and print advertisements

GENESIGHT - TV COMMERCIAL

Project Summary

Create a 30 second television commercial; raising awareness about the benefits of gene testing in helping to better determine the correct medication in the treatment of depression.

Results

Statistically significant cost-per-lead value
Careful casting, including pre-tests with our protagonist, successfully humanized Genesight around this deeply emotional topic.
Increased known Patient-Doctor conversations about Genesight by encouraging viewers to "ask your doctor.”

HARMONY PLACE

Harmony Place is a unique drug and alcohol treatment facility. Unlike many treatments centers their facilities are beautiful and staffed with doctors, licensed therapists and accredited health care workers. We were brought in to create two commercials which would appear on television, their website, and in targeted internet advertising. The 30-second television and internet spot is narrative based, and follows three people struggling with addiction. We are introduced to them at their lowest point and follow along as they get the treatment each of them needs. The 60-second piece was created just for their website and not only follows the people already mentioned but covers all of the modalities Harmony Place provides and a deeper dive into the beauty of their facilities.